Digital Marketing Specialist
Calabrio
N/A
Calabrio is seeking a highly-motivated and data-driven B2B digital marketing specialist to help build & manage paid media initiatives. This individual will play a key role in managing performance marketing channels (SEM, display, paid social, ABM). The role will be highly involved in ideation, creation & optimization for all SEM, paid social & display campaigns. You will report to the Sr. Digital Marketing Manager who oversees paid media & website.
What you’ll be doing:
- Create, test and optimize paid search and paid social channels for new customer acquisition/ROI, including LinkedIn, Google, 6sense and Bing.
- Maintain always on campaigns across all paid channels such as Google & LinkedIn.
- Regularly execute keyword research to identify new SEM opportunities.
- Create, Launch & ABM display campaigns on 6sense.
- Measure, analyze, and report on all campaigns for effectiveness and ROI...