Digital Marketing Specialist

Who are we?

Qgiv exists to help people fulfill their passion to make a difference. Founded in 2007, Qgiv now provides thoughtfully-designed, user-friendly fundraising software to more than 6,500 nonprofits in the US and Canada. Nonprofits such as Habitat for Humanity, Big Brothers Big Sisters, Junior Achievement, Humane Societies, and more use Qgiv’s online fundraising tools to delight donors and raise funds for their missions.

We’re guided by our core values: empathy, introspection, honesty + integrity, persistence, openness, respect, and passion. We work hard to meet deadlines and goals, but we also take time to celebrate and have fun! We strive to create a workplace culture in which individuals can be their authentic selves while working towards our company mission. We don’t search for perfect candidates; we look for candidates that are invested in helping us improve while also improving themselves.

We strive to create a workplace culture in which individuals can be their authentic selves while working towards our company mission. We don’t search for perfect candidates; we look for candidates that are invested in helping us improve while also improving themselves.

About the Opportunity

We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our SEO presence across major search engines. If you are self-motivated through curiosity, have a passion for building and an unruly desire to do good; this position is for you. 

Qgiv is a fast-growing technology company with a history of delivering innovative solutions that empower nonprofit organizations and their fundraising programs. Qgivers are active learners and collaborators, motivated by the work our customers do and the impact they are making on the world. By joining the team, you will have the support and encouragement to do remarkable things every day. We face challenges together and we win together. And together, we deliver world-class solutions that transform the way our nonprofit customers do fundraising. 

The ideal candidate for this role has a strong grasp of current marketing tools, SEO best practices, and can lead integrated digital marketing campaigns from concept to execution. You will work with the marketing team, internal departments, and vendors to launch campaigns on time and on budget. At Qgiv you will be a part of the conversation, working with a variety of teams to implement new marketing activities to drive demand generation and customer engagement.  

Substantial Department Goals 

• Increase SEO on search engines 
• Improve brand awareness and prospect engagement 
• Deliver expertly written, high-quality content on-time 
• Measure and report on the performance of all digital marketing campaigns 

Results 

• Contribute to marketing goals, increasing new MQL acquisition, and SQL conversion rates 
• Improve website traffic by 10% for four consecutive quarters 
• Increase web referral traffic by 10% each quarter 
• Increase Qgiv’s total backlink profile 

Obstacles 

External Obstacles: 

• Seasonal audience interest and driving engagement during annual giving cycles 
• Making sure we are in the right medium/space with our message 

Internal Obstacles: 

• Data siloes make it difficult to see full buyer journey 

What to Expect 

• Plan and execute all digital marketing including SEO, web referral, and backlinking strategies. 
• Oversee blog calendar development and planning in coordination with key stakeholders 
• Produce blog SEO-prioritized blog outlines for writers inline with best practices 
• Measure and report performance of all SEO efforts and assess against goals (ROI and KPIs) 
• Create informative content and resources including blogs, white papers, eBooks, and templates 
• Provide expert grammar feedback on Qgiv content to ensure language is error-free. 
• Identify trends and insights, and optimize spend and performance based on the insights 
• Brainstorm new and creative growth strategies 
• Identify content gaps and drive content strategy and internal teams to execute and generate website traffic 
• Coordinate guest posts and backlinking strategies to build website authority 
• Plan, execute, and measure experiments and conversion tests 
• Collaborate with internal teams to create landing pages and optimize user experience 
• Collaborate with agencies and other vendor partners 
• Oversee blog maintenance and updates working in coordination with web development 
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate 

• Stay up-to-date with digital technologies developments 

Requirements

What you need to be successful

• BS/MS degree in marketing or a related field 
• 2-4 years of experience in digital marketing 
• Demonstrable experience leading and managing SEO campaigns 
• Highly creative with experience in identifying target audiences and developing digital campaigns that engage, inform, and motivate users 
• Experience in optimizing landing pages and behavior funnels 
• Experience with A/B and multivariate experiments 
• Solid knowledge of website analytics tools (e.g., Google Analytics, Ahrefs) 
• Working knowledge of sales serving tools (e.g., HubSpot, Salesforce) 
• Experience in setting up and optimizing SEO 
• Strong analytical skills and data-driven thinking 
• Up-to-date with the latest trends and best practices in online marketing and measurement 

Benefits

What’s in it for you?

• Join a group of passionate people building and supporting technology that helps fuel the work of world-changing nonprofits
• Health, vision, dental insurance, fitness plan reimbursement, life, and disability insurance, and a retirement savings plan
• Competitive pay
• A flexible paid-time-off policy and paid holidays
• Paid volunteer time off so you can make good things happen in your community
• 4 weeks paid parental leave (after 90 days of employment)
• Time off to vote
• The hardware you need to get the job done!
• Lots of Qgiv gear to add to your wardrobe (we have some of the softest shirts around)!

Qgiv is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status..