Account Based Marketing Manager

UN/COMMON is a digital experience and marketing agency that launches and grows the world’s best emerging brands. We believe the future of consumer-facing brands starts with creating authentic stories built for the consumer first and brand second. We are extremely proud to work with revolutionary brands such as Selena Gomez’s Rare Beauty, Dermalogica, Liquid Death, Lemon Perfect, and more.

We are an employee and customer-centric agency bringing mission first brand stories to life to benefit the greater good and better people’s lives. And we have a TON of fun doing it!

Summary ✏️

The Account Based Marketing Manager is responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive SQL’s to ensure a full pipeline from a key accounts list (developed in collaboration with Sales and Marketing). This role will guide ABM strategy with a data-driven approach, continually testing and evaluating success of campaigns. The ABM Manager collaborates closely across Sales and Marketing teams for a fully integrated approach. As part of this role, you'll report to the the Chief Revenue Officer.

We are only accepting applications for candidates in the United States at this time.

What will I be doing? 👩‍💻👨‍💻

• Develop and execute high-impact, integrated ABM programs to support Sales meeting revenue forecast and pipeline goals
• Oversee our ABM strategy, approach, and calendar and communicate to sales team and organization at large
• Assist in development of Key ABM Accounts List
• Measure and report on the success of campaigns & optimize approach based on real-time analytics and data
• Guide efforts to create standardized Account Based Marketing reporting and dashboards for key accounts, presenting performance to the Sales Leadership team as well as stakeholders throughout the company
• Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals
• Develop and deploy multi-channel ABM campaigns, including crafting strategy, aligning internal teams, and project management execution
• Iterate and optimize campaigns based on data and analysis of ABM campaigns and tactics
• Document processes and best practices in our internal company repository for marketing and sales teams to reference
• Build ABM campaigns from scratch that resonate with key stakeholders and their unique pain points and value-add areas.

Requirements

What do I need? 🤓

• 4+ years ABM experience
• Deep experience writing copy to connect with key stakeholders and decision makers at d2c brands
• Extensive experience building and managing multi-channel ABM campaigns
• Experience required with CrossBeam, LinkedIn Sales Navigator, and Apollo
• Preferred experience with Lead Feeder and HubSpot
• Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills
• Proven success in demand generation campaigns that target, segment, and list acquisition to build prospect lists.
• ABM Certificates (not required, but a significant plus)
• Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously
• Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically with exceptional attention to detail in execution.
• Strong passion for copywriting and managing outbound campaigns to support building a strong pipeline for Sales
• A knack for doing deep-dive research on companies to look for tidbits within their business that will help UN/COMMON stand out in our outreach
• A proven track record with account-based marketing initiatives, targeted vertical campaigns, or demonstrable success impacting pipeline growth.

Please note even if you do not match 100% of these requirements - we still encourage you to apply! Each and every application will be reviewed by a member of our team 🙂

Benefits

Perks 😍

• Fully remote
• Health, Dental, and Vision Insurance (we contribute to employee premiums)
• $1,000 to set up your workspace
• 23 Days PTO
• 10 Company Holidays
• Half-Day Friday's - Year-Round!
• 12 weeks 100% paid parental leave
• Retirement plan with 4% match
• $500 Employee Stipend (eligible at your 1 year anniversary)
• Volunteer Time Off

What happens after I apply? 🤔

1. Quick phone call with a member of our HR team to find out more about your experience and why you want to work at UN/COMMON.
2. Interview Process:
1. Discussion with our Chief Revenue Officer
2. Take-Home Assessment
3. Meet The Team!

Equal employment opportunity

We are an equal opportunity employer and foster an inclusive environment. We welcome people from diverse backgrounds and perspectives to apply to our positions. This is something we're serious about- we are constantly striving to listen better and be better.