Lifecycle Marketing Specialist

About Us:

Kixie.com is a leading sales engagement platform that empowers sales teams with intelligent voice and SMS solutions. We help businesses boost productivity, streamline workflows, and drive revenue growth. Our innovative technology and customer-centric approach make us a trusted partner for companies looking to enhance their sales processes.

Job Description:

We seek a talented Lifecycle Marketing Specialist to join our dynamic marketing team. In this role, you will develop and execute strategies that engage customers throughout their journey with Kixie. Your focus will be on driving customer retention, loyalty, and growth by delivering personalized experiences at every touchpoint.

Responsibilities:

• Develop and Implement Lifecycle Campaigns: Design and execute multi-channel marketing campaigns that target customers at various stages of the customer journey (onboarding, engagement, retention, and reactivation).
• Customer Segmentation: Utilize data analytics to segment customers based on behavior, preferences, and lifecycle stages to deliver personalized messaging.
• Email and SMS Marketing: Create compelling email and SMS communications that resonate with different customer segments and drive desired actions.
• Analytics and Reporting: Monitor and analyze campaign performance metrics to optimize strategies and report on KPIs such as retention rates, churn, and customer lifetime value.
• Cross-functional Collaboration: Work closely with the Sales, Product, and Customer Success teams to align marketing initiatives with business objectives and ensure a cohesive customer experience.
• A/B Testing: Conduct tests to improve campaign effectiveness, including subject lines, content, call-to-action buttons, and send times.
• Marketing Automation: Leverage marketing automation tools to streamline processes and enhance campaign efficiency.
• Stay Updated on Industry Trends: Keep abreast of the latest trends and best practices in lifecycle marketing and incorporate them into strategies.

Requirements

• Experience: Minimum of 2 years of experience in lifecycle or email marketing, preferably within the SaaS or technology industry.
• Technical Skills: Proficiency with using HubSpot as a marketing automation and CRM systems. Experience with analytics tools like Google Analytics is a plus.
• Analytical Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
• Communication Skills: Excellent written and verbal communication skills with a keen eye for detail.
• Project Management: Ability to manage multiple projects simultaneously and meet tight deadlines.
• Creative Thinking: Innovative mindset with a passion for continuous improvement and finding new ways to engage customers.
• Team Player: Collaborative attitude with the ability to work effectively in cross-functional teams.