Freelance Social Media Manager

About Twine
Twine is a leading platform connecting top-tier freelancers, consultants, and contractors with companies that need creative and tech expertise. Trusted by Fortune 500 companies and innovative startups alike, Twine is the go-to marketplace for mission-critical projects. With a network of over 500,000 freelancers and 35,000+ companies, we provide a comprehensive solution for businesses looking to build agile teams and for freelancers seeking opportunities to work on high-impact projects.

Our Mission
At Twine, our mission is to empower creators, whether they're businesses or individual freelancers, to grow and thrive. As automation and AI reshape the workforce, we’re driving the shift towards remote, freelance-driven work. We connect companies with top creative talent, enabling collaboration, innovation, and success on a global scale.

About the Role
A health and wellness coaching business is seeking an experienced social media manager to develop and implement a comprehensive social media strategy. The focus is on establishing a strong online presence and engaging with the target audience through meaningful content that promotes wellness and healthy lifestyle choices.

Responsibilities

• Develop a comprehensive social media strategy aligned with wellness coaching objectives
• Create engaging, informative content for multiple social media platforms
• Design a content calendar with themed posts and regular engagement opportunities
• Establish brand voice and maintain consistency across all platforms
• Recommend optimal posting schedules and platform-specific strategies

Requirements

• Proven track record of growing social media presence from ground up
• Strong understanding of various social media platforms (Instagram, Facebook, LinkedIn, etc.)
• Experience with social media management tools and scheduling platforms
• Proficiency in graphic design tools (Canva, Adobe Creative Suite)
• Knowledge of social media analytics and reporting