Marketing Manager - Americas

The best of both worlds: That is what a position with Infopro Digital offers you.

We are first a global company with 4,000 employees and annual revenues of over half-a-billion dollars, with a presence in 18 countries. Through our market-leading brands, we serve five professional communities – risk and insurance, automotive aftermarket, construction, retail, and industrials – enabling our clients to make informed business decisions and create new opportunities.

Within Infopro Digital, we are also an entrepreneurial, 300-person team focused on the financial services industry, known collectively as Risk Global, with offices in Hong Kong, Lisbon, London, Nashville, New York, and Singapore. Working at Infopro Digital’s Risk Global means being part of a company that has strong financial backing, while at the same time giving you the power to truly have an impact.

Risk Global is the preeminent industry source of research and data for financial services professionals interested in the transfer and management of risk. We deliver detailed insight and analysis on complex topics to senior professionals including the who’s who of the global capital markets. Our clients enjoy a competitive advantage in a highly competitive industry.

We are now expanding our presence in Nashville TN and recruiting a senior marketer that will lead the event marketing activities of Risk Global in the Americas. Joining a marketing team of three in Nashville, you will plan and execute a marketing strategy for new and existing events and market access solutions (MAS). Incorporating, but not limited to, branding and communication strategies, appropriate use of all marketing channels, as well as setting marketing budgets, reporting on KPIs, and targets.

This is an exciting, fast-paced, and diverse role working across a number of brands, products, and teams where no two days will be the same!

Key Objectives Include:

·       Develop event strategies for the Americas working closely with the Sales and Product teams

·       Define and implement a multi-channel, integrated communication strategy aligned with the overall marketing strategy for the business

·       Plan and execute marketing strategies for new and existing products at a geographic, product, and audience level

·       Report on the effectiveness of marketing using agreed KPIs

·       Exceed revenue and target audience across our main event product areas.

·       Own the marketing strategy and delivery for four key events throughout the year, Risk Live Boston, Energy Risk USA, Tech & Data in Financial Markets and, our US flagship, Risk Live Nashville.

·       Set, administer, and measure annual marketing budgets

·       Continually review changes to the market, identify trends, monitor competitor activity, and conduct market research and adjust marketing plan if necessary

·       Interrogate the organization’s databases and external data, making recommendations for strategic areas of database growth and usage

·       Collaborate with the European and Asia Marketing teams to ensure that teams work in a collaborative, strategic way, and that Risk Global’s customers receive integrated, coherent messages across brands and regions

All applicants must have a valid right live and work in the US without sponsorship.

Requirements

·       Events marketing experience is a must. Preferably in a B2B environment.

·       Strategic thinker with strong execution and project management skills

·       Strong knowledge and understanding of the marketing mix, including both digital and direct marketing

·       Proven success in driving qualified leads and achieving revenue goals

·       Analytical with the ability to translate outcomes into creative/innovate initiatives

·       Strong understanding of market research

·       Experience in developing and executing new product launches

·       Strong proficiency in PPC, social media marketing, and campaign optimization

·       Commercially focused and driven with the desire to aggressively grow revenues in the Americas

·       Thrives under pressure and is proactive at coming up with solutions

·       A skilled communicator and influencer

Benefits

We know great people make great companies. Infopro Digital is defined by people and passion while being powered by knowledge and innovation. Everything we do is centered on trust, integrity and respect. Our collaborative approach drives creativity across our markets; and our focus on giving teams ownership allows us to build an entrepreneurial culture where our people and brands can thrive and grow.

As well as working with the most interesting, talented and fun people, we operate a culture where success is recognized.

You will be supported throughout your career, tailoring your development through management support, internal and external training courses, and on the job training.

In addition to a competitive salary we offer the following benefits:

• 20 Vacation Days (rising to 25 days)
• 5 Paid Sick Days
• 11 Paid Company Holidays
• Medical, Dental & Vision Insurance (including life insurance)
• 401k Plan Plus Match
• Flexible Spending Account (FSA)
• Short-term and Long-term Disability
• Employee Assistance Program
• Flexible Working
• Office Gym Membership
• Bonusly Employee Recognition
• Employee Referral Scheme

Our foundations and values:

At Infopro Digital, we are driven by core values such as entrepreneurial spirit, constant customer focus, promoting diversity, striving for significant impact, and a collaborative culture. By joining us, you become part of a dynamic community that embraces these values daily, shaping the future with passion and commitment.

Diversity is one of our core values. We are convinced that our teams, drawn from all backgrounds and with diverse experiences, are one of the key drivers of our success. The Group is committed to a policy of equal opportunities and inclusion, from recruitment to career development, and we strive to provide an equitable working environment to promote the well-being of our teams.

Who are we?

Infopro Digital is a B2B group specializing in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities.

Infopro Digital connects professional communities.

Our brands are leaders in five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.

With our solutions, our customers make informed decisions and companies develop their business and sustainable performance.

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