Social Media Coordinator

About the Company

Advancing Eco Agriculture is a leading company in the regenerative agriculture industry, dedicated to improving the health of our planet and the quality of our food. We develop and promote innovative crop nutrition products and consulting services that help farmers increase yields, improve crop quality, and regenerate their soils.

We are currently seeking a Social Media Coordinator to join our marketing team. In this role, you will be responsible for managing and executing social media strategies to enhance our brand presence and engage with our target audience. Reporting to the Marketing Manager, this position will develop compelling social media content and ensure a consistent brand voice across all social media channels.

Responsibilities

• Create and manage content for various social media platforms, including Facebook, Instagram, Twitter, and LinkedIn.
• Develop and implement social media strategies to increase brand awareness, drive engagement, and generate leads.
• Create and curate engaging, informative, and visually appealing content that aligns with our brand guidelines.
• Create and manage a social media content calendar and schedule posts for both the company and key executives.
• Monitor social media channels for customer inquiries, comments, and messages, and respond in a timely and professional manner.
• Track and analyze social media performance metrics to measure the effectiveness of campaigns and identify areas for improvement.
• Stay up-to-date with social media trends, features, and best practices.
• Collaborate with the design team to create visually appealing graphics and videos for social media.
• Work closely with the marketing team to coordinate social media campaigns with other marketing initiatives.
• Manage social media advertising campaigns, including budget allocation and targeting.
• Previous experience with G Suite, Zoom, Adobe Creative Suite, Canva and Loomly preferred.
• Audio/Video editing and graphic design experience is highly desirable.

Requirements

• Bachelor's degree in marketing, communications, or a related field.
• 1-3 years of experience in social media management or marketing.
• Proven track record of successfully managing social media platforms for a brand or organization.
• Strong understanding of social media platforms, their audiences, and best practices.
• Excellent written and verbal communication skills.
• Ability to create compelling and engaging social media content.
• Proficiency in using social media management tools and analytics platforms.
• Knowledge of graphic design and video editing software is a plus.
• Passion for sustainability, regenerative agriculture, and making a positive impact on the environment.
• Ability to work independently, manage multiple projects, and meet deadlines.