Search Engine Optimization (SEO) Specialist

Foundations Worldwide, Inc is a rapidly growing, Ohio-based, children’s product company. Encompassing four core brands, our growth strategy is centered around expanding our owned eCommerce platforms along with our online platform partnerships with Amazon, Wayfair, Target, Walmart, and more. We are seeking a Search Engine Optimization (SEO) Strategist to join our growing team of digital marketers. Reporting to the VP of Marketing, the SEO Specialist will be responsible for the day-to-day SEO activities and tactical execution for all our branded sites, helping deliver results and meet established goals.

Responsibilities:

At Foundations, there is limitless opportunity and plenty of room to grow. The following describes some of the core activities you will perform:

• Conduct technical SEO audits to uncover crawling and user experience issues.
• Perform keyword research and competitor gap analysis to improve our sites’ visibility, identify new content opportunities, and drive incremental organic traffic.
• Contribute to the content optimization workstream with a focus on updating metadata, on-page copy, and internal linking.
• Track, measure, and analyze monthly organic performance and provide reports with data, insights, and actionable recommendations.
• Identify opportunities for improvement and stay abreast of current industry trends.
• Collaborate with the e-Commerce team to complete keyword research, set SEO strategy, optimize results, identify trends, and optimize the customer journey.

Requirements

Required Experience & Skills:

To be successful in this role, we are looking for the following:

• Minimum 1-2 years of SEO experience
• Bachelor's degree in Marketing, Communications, Advertising/Public Relations, or related field
• Understanding of how SEO successfully integrates with other digital marketing channels to help achieve defined goals
• Knowledgeable in SEO principles, best practices, and industry trends
• Ability to analyze data with working knowledge of Google Analytics, Google Search Console, and Google Merchant Center
• Comfortable utilizing SEO tracking and analysis tools such as SEMrush, Moz, Screaming Frog, or BrightEdge
• Experience with analyzing data, identifying trends, synthesizing insights, and providing recommendations for optimization
• Basic HTML skills with the ability to utilize our CMS to publish and edit menus across each website platform
• Basic copyediting skills, identifying applicable content opportunities
• Must have a natural curiosity and testing mindset with a desire to continually grow
• Fast learner, self-motivated, and strong organizational skills with the ability to prioritize
• Effective communicator who can interface within all levels of the organization

Nice to Have Experience & Skills:

• Google Analytics 4 / Google Looker Studio
• eCommerce and/or CPG
• Familiar with Paid Advertising (Search, Display, Social)
• Familiar with using SEO best practices to support social media content and engagement
• User Experience and Conversion Rate Optimization best practices and tools
• Artificial Intelligence (AI) and how to leverage to create efficiencies and achieve desired results
• Digital Marketing Certifications

Benefits

If you are looking to join a growing organization, with tremendous opportunity, where your hard work significantly impacts everyone’s success, then Foundations Worldwide is the place for you. While we believe in work/life balance, we feel in-person collaboration is essential. This is an ONSITE position located at our Richfield, OH office. We offer personal flexibility with a competitive salary, bonus potential, full-benefits, generous PTO, product discounts, and 401k options.