Senior Strategic Planning Director

About us:

Brado is a digital marketing agency reinventing the way healthcare brands engage with people. Driven by insight, we offer precision engagement solutions that produce superior returns for our healthcare clients and better experiences for their healthcare customers. 

Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

The Role:

 Ideal candidates for this role will live in the St. Louis, MO area. While our day-to-day work is done remotely, our teams gather in person for intentional work. As Senior Strategic Planning Director, you will quarterback an insight-driven approach by translating audience insight into highly targeted, personalized brand experiences. In this role, you’ll collaborate with insight and data specialists to expand the collective understanding of the audience, including Ideal Customer Profile development and Buyer Personas, while channeling that empathy into strategic foundations and direction for the activation teams.   

This role requires skills in defining problems and extracting insights that promote ongoing cross-functional strategic alignment. 

Strategists work in partnership and individually to represent Brado. They are self-motivated, needing little supervision. Everything they do embodies Brado’s core purpose of “inspiring the ideas and relationships that transform lives” and differentiating Brado from marketing firms and consultants. Our Strategists are exceptional in engaging people, internally and with clients. They are gifted strategic thinkers and clear, concise and compelling writers and story-tellers. They can inspire an audience through thought-provoking, provocative language (no filler, no marketing jargon). 

Requirements

Accountable for ensuring all aspects of the project are delivered on time and against client objectives.

Shape and participate in primary research, developing a point-of-view on the audience through a variety of data sources – qual and quant, behavioral data, cultural fuel, and secondary research  

Develop strategic foundation assets, including brand positioning and communication architecture, to guide broader teams to develop creative, content, and media strategy. 

Transform client assignments into insightful, distilled creative briefs, remaining an active contributor throughout the creative development process.

Contribute to development of precision targeted/personalized digital engagement and content strategies, in partnership with media and content planners.  

Work alongside the Data & Analytics team to assess the performance of client campaigns and consult with the broader team on optimization opportunities. 

Proactively engage with existing clients to analyze market trends and identify new opportunities and challenges.  

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home