Senior Product Marketing Manager

Allego Overview:

At Allego, we’re on a mission to redefine the future of modern sales enablement. We are a rapidly growing SaaS technology company in the metro Boston area, with sustained double-digit growth every year in our 10+ year history. Our Allego Modern Revenue Enablement Platform is AI-driven and seller-centric, with the power, agility, insight, and ease organizations need to drive better sales results in a hybrid world—all in a single app. We’ve been recognized by prominent analyst firms such as Gartner and Forrester as a market leader, with our platform approaching 1 million users in 65 countries across the globe. 

Our customers span one quarter of Dow Jones Industrial Average companies, 5 of the 15 largest U.S. banks, 5 of the 8 largest U.S. insurance companies, 4 of the 5 largest global medical device companies, 3 of the 5 largest global pharmaceutical companies, 6 of the 10 largest U.S. wealth management companies, 5 of the 5 largest global asset management companies, and many other global enterprises. Not only are we growing quickly, but The Boston Business Journal, The Boston Globe, and Inc. Magazine have all named us as a top place to work. 

Role Description:

This is an outstanding opportunity to enter a high-growth company and make an immediate impact on its success. Our goals are aggressive, our market is growing rapidly, and we’re looking for a seasoned yet scrappy, creative, and motivated individual to take our product marketing efforts to the next level — continuously driving and reinforcing Allego’s market leadership position.

Reporting to the VP of Marketing, the Senior Manager of Product Marketing will lead our product marketing efforts and team to launch and promote all aspects of the Allego Modern Revenue Enablement Platform. This individual will define our markets, buyer personas, and customer marketing; creating clear differentiation and value; while producing messaging, content, collateral, and sales tools that help win six- and seven-figure deals. 

How you’ll make a difference in this role:

• Work closely with Execs, Sales, Product Management, and your colleagues across Marketing to lead all aspects of internal and external Product Marketing activities 
• Act as a natural coach and mentor to your one-person product marketing team
• Provide sales positioning, insights, and messaging for our website, marketing campaigns, webinars, sales collateral, and social media
• Participate in live webinars, industry events, and public relations activities as a spokesperson and subject matter expert
• Stay up-to-date with industry trends, Allego’s product roadmap, and buyer needs to generate new ideas to draw audience’s attention with powerful messaging that resonates 
• Engage with sales team and internal subject matter experts to understand buyer needs, uncover gaps in our existing assets, and identify relevant topics for new sales and customer marketing content
• Perform competitive research, conduct surveys and interviews to build expertise in the market, customers and competitive landscape
• Establish strong differentiation in our product positioning that allows us to beat our competitors
• Work with the VP of Marketing and Allego’s analyst relations agency to help manage the relationship with Gartner and Forrester to communicate our strategy, road map, unique value proposition, and customer success
• Work with the sales operations and back office team to maintain and manage our pricing and packaging strategy to align with market demands and competitive intelligence

Requirements

• 4+ years of Product Marketing experience, preferably in a B2B SaaS setting.
• Excellent interpersonal and communication skills with ability to work with multiple teams and represent the company externally in a positive, professional manner
• Ability to think creatively and innovatively, while maintaining a data-driven approach.
• Excellent project management skills, with a demonstrated ability to consistently orchestrate, prioritize and manage multiple projects, from concept through implementation
• Experience working with the CEO and CPO and other executive team members across functional areas
• Self-starter with an ability to initiate projects and execute from start to finish; can work independently with minimal supervision
• Experience marketing to the financial services, life sciences, and high tech industries a plus
• A background in Sales Enablement software, or a closely related market, is a plus

Benefits

Culture and values:

Our core values, better known as Allego’s Operating Principles, are at the heart of our business. They are the fabric of our culture and central to our approach to work, our customers and with each other. Take a  look here!

Benefits:

Allego offers a comprehensive and competitive benefits program that enables employees to choose the benefits that best fit their needs and the needs of their families. Full time new hires are eligible for most benefits on the first day of employment:

• Medical/dental/vision
• Unlimited vacation
• Paid parental leave
• Health Reimbursement Account (HRA)
• Flexible Spending Account (FSA)
• 401(k) with matching 
• Short & long term disability, AD&D, life insurance