Technical Product Marketing Manager

About Vaadin

Vaadin empowers developers to build amazing business applications. With over two decades of experience, we've developed two open-source web frameworks and a wide range of modern UI components, serving a large community of developers worldwide. Our customers report a 46% time-saving when developing a web UI with Vaadin compared to other methods.

Why choose Vaadin?

• We foster an open-source mentality, emphasizing knowledge sharing and transparency through company-wide meetings, webinars, community sessions, and tech coffee breaks
• We operate as a remote-first company with team members distributed globally, complemented by an HQ in Turku, Finland, where we come together regularly to innovate and celebrate
• Prioritizing your well-being, we offer flexible hours and remote work options to seamlessly balance professional aspirations with personal commitments

The role:

Are you passionate about driving go-to-market efforts that fuel a business forward? As a Technical Product Marketing Manager at Vaadin, you'll be at the forefront of accelerating our growth. Reporting to our Head of Marketing, you'll collaborate closely with cross-functional teams - including product managers, growth marketers, sales representatives, content writers, and developer advocates - to align product marketing strategies with our overall business objectives.

In this position, you will have the opportunity to:

• Create technical content and compelling messaging for Vaadin products including blog posts, videos/demos, white papers, messaging, and product pages
• Tailor strategic positioning into clear and compelling messaging for specific audience segments to effectively communicate the value proposition of Vaadin products
• Lead product launches and releases
• Contribute to the development and execution of go-to-market plans for new product launches and feature releases, ensuring alignment with target audience needs and market dynamics
• Conduct internal sales training sessions on product, market, and customer insights
• Create internal sales collateral such as decks, playbooks, and datasheets
• Craft messaging for sales outreach and conduct feature demos
• Research market trends, strategies, products, and customer behavior to identify opportunities and threats in the market landscape. Gather insights from potential and non-users of the product.

What you bring to the table:

• 5+ years of experience in SaaS B2B product marketing, solutions consulting, sales engineering, or product management, for technical software
• Comprehensive technical background in Java technologies and web app development platforms, with some hands-on experience, including familiarity with Java programming language
• Top-notch writing skills in English, excellent verbal communication skills and experience presenting to internal or external audiences
• Proficient in writing and creating high-quality technical content for various formats
• Solid understanding of the priorities and needs of Software Engineering Managers, CTOs, VPs of Engineering
• Ability to seamlessly switch between technical conversations and crafting compelling technical marketing content, while keeping the full business picture in mind
• Experience in defining and delivering technical product marketing materials such as demos, videos, presentations, blogs, webinars, white papers, and product pages
• Good analytical skills, including the use of data analysis, research, and awareness of industry trends, are a bonus

Where would you like to work from?

Our offices are located in Turku, Finland, and Berlin, Germany. However, remote work within European or East Coast time zones in the US is also welcomed. Our company language is English.

We are excited to offer you:

• An exciting journey of growth with a truly international tech company that has a global impact. Here, you will find the opportunity to learn and grow professionally
• A supportive and collaborative community of creative and professional team members who engage in regular team collaborations, both in-person and virtually, to foster seamless relationships within our team
• Holistic support for your well-being and professional growth
• Freedom to choose your preferred tech and tools for maximum productivity

Be part of our innovative, easy-going culture that values simplicity. Apply today and contribute to our exciting journey. We're eager to review your application! 🚀

We are dedicated to fostering inclusive and diverse teams, creating an environment where everyone feels welcomed, valued, respected, and safe. We encourage all individuals to apply for roles just as they are. Our hiring process welcomes and accommodates neurodiversity, with the flexibility to tailor it to your needs. Let's make it work for you! We highly value the unique perspectives and contributions each person brings to Vaadin.