Email Marketing Strategist

Who We Are

RYNO Strategic Solutions is an innovative, full-service Internet marketing company with 250+ RYNOs offering exceptional internet marketing services since 2008. We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting. Due to our total transparency, our customers always know exactly what they receive through their marketing efforts with us. We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.

Our Mission

We Exist to Grow Your Business...PERIOD.

Our Values

• We are transparent
• We are good communicators
• We give back
• We have integrity
• We are positive
• We genuinely care
• We focus on education

Summary of Position

As an Email Marketing Strategist, you will be a key member of the Digital Marketing Services team, driving the execution of email marketing campaigns end-to-end—focusing on strategy, deliverability, and engagement. The ideal candidate will be a seasoned email marketer with a proven track record of executing customer-focused strategy, with experience in content marketing and marketing automation. You must be willing to learn about various types of industries and treat each client’s business as if it were your own!

Position Responsibilities

• Analyze the performance of email marketing campaigns and provide actionable recommendations and improvements
• Report on email marketing engagement, performance, and other KPIs monthly for clients
• Adapt email campaigns and messaging to each client’s industry, audience, and preferences
• Stay well-versed and knowledgeable about email marketing best practices and trends including how to maintain high-deliverability rates and CAN-SPAM compliance
• Manage email components required from Design, Development, Reporting, and Quality teams
• Independently write email marketing copy with high standards for creativity, accuracy, clarity, and grammar
• Build and maintain segmented email marketing lists for clients
• Continually perform tests to maximize lifetime value and customer retention of existing and new customers that also re-engage lapsed users
• Establish a strong brand voice with a conversion-centric tone for a wide range of clients
• Develop and manage marketing automation campaigns for clients
• Implement API plugins and manage email opt-ins to nurture new leads for multiple clients
• Manage email components required from design, development, reporting, and quality teams
• Other duties as assigned by management

Requirements

• 1-2 years of email marketing experience
• Proficient in HTML/CSS for email coding
• Proficient in Google Analytics
• Proficient in multiple email marketing platforms and tools (HubSpot, MailChimp, Constant Contact, Pardot, Emma, Marketo, etc.)
• Excellent copywriting skills and high accuracy and attention to detail with intolerance for errors
• Ability to learn new client industries and create accurate and conversion-centric email copy for different target audiences
• Ability to write concisely and the creativity to come up with and test new ideas
• Ability to understand and interpret critical email metrics
• Ability to work on a team, but also work efficiently with minimal supervision
• Ability to complete workflows within deadlines for multiple clients at once

The total compensation for this salaried non-exempt opportunity includes a base salary range of $55,000 to $60,000 plus benefits. This is our target compensation range and is subject to multiple factors including role, level, experience, and location. As you go through our interview process, your recruiter will work with you to identify a competitive base salary within the proposed range.

Benefits

We’ve got you covered!

RYNO is proud to offer a variety of benefits to support employees and their families, including:

• Remote environment with great coworkers across the country AND an awesome office for those local in Phoenix
• Performance-based bonuses
• Vacation and sick paid time off
• 10 paid holidays
• Monthly phone and data stipend
• Medical, Dental, Vision, and Life Insurance
• Annual continued education and tuition reimbursement stipend
• Comprehensive Employee Assistance Program
• 401(k) matching
• Leadership and advancement opportunities
• Awesome team merch!

About RYNO Strategic Solutions

RYNO Strategic Solutions (RYNO) and Blue Corona, two leading digital marketing agencies specializing in the home services industry, merged into one company in September 2024. This strategic union combines nearly 30 years of expertise from both companies, unified under the RYNO Strategic Solutions brand creating an unrivaled market leader. With nearly 30 years of combined experience and data-driven insights in home services marketing, the newly unified RYNO Strategic Solutions offers unmatched expertise, and a robust portfolio of services designed to help home service contractors create, capture, and convert more leads from their digital marketing investments.

This job description is intended to describe the general nature and level of work being performed by people assigned to this position. It is not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law.