Director of Analytics & Lifecycle Marketing
Wantable
Milwaukee, wisconsin
Salaried/Exempt/On-site
Please note: Candidates should be local to WI or located in a neighboring state, where commute is reasonable.
MISSION:
As Wantable's Director of Analytics & Lifecycle Marketing, your role is to get customers to spend more with Wantable not less.
The primary focus is to drive long-term value and retention, strengthening the Wantable brand.
EXPECTED OUTCOMES:
Monitor and Mitigate Churn:
- Analyze churn trends and take proactive measures to reduce customer attrition and increase customer lifetime value.
Develop Lifecycle Touchpoints:
- Create comprehensive touchpoints to nurture customer relationships and drive ongoing engagement with the Wantable brand.
Increase Customer List Size:
- Implement targeted acquisition strategies, especially for SMS, to grow the customer base and meet...