Marketing Brand Manager in North Carolina

Job Overview

The Marketing Brand Manager at Lynx Therapeutics will be responsible for developing and executing innovative marketing strategies to promote our brand and products. This role will require a creative and data-driven individual who can effectively manage brand positioning, product launches, and marketing campaigns across various channels. The ideal candidate will work closely with cross-functional teams to ensure alignment with business objectives and to enhance brand awareness and loyalty.

Key Responsibilities:

• Develop and implement comprehensive marketing plans and strategies to drive brand growth and meet sales targets.
• Conduct market research and analysis to identify trends, customer preferences, and competitive landscape.
• Collaborate with product development and sales teams to create compelling product positioning and messaging that resonates with target audiences.
• Oversee the...